The Robertson Wine Valley is comprised of the regions: Ashton, Bonnievale, McGregor and Robertson. The valley is exemplary in terms of how a destination can operate collectively for the greater good of the region. Noting the importance of tourism, marketing and the USP of fine wine and the river, the founding members of The Robertson Wine Valley (www.robertsonwinevalley.com) were largely responsible for enhancing the marketability of the region. Most notably, the establishment and development of their highly renowned festivals: Wacky Wine Weekend, (www.wackywineweekend.com), Robertson Slow (www.robertsonslow.com), Robertson Wine on the River (www.wineonriver.com) and Hands-on-Harvest (www.handsonharvest.com) have facilitated this exponential growth in the tourism arena. Each event has wine as its central theme, and all embrace the wide diversity of activities which invariably draw the crowds.